THE CASE: Business Journals for Business Communication Provide…

THE CASE:

 Business Journals for Business Communication
Provide an Informal Informational Memo Report by identifying 3 business journals in your
field of study. (Example) Information Technology, International Business, Transportation &
Customs, Financial Planning (just to name a few)
In today’s world of business communication there are several areas in which Journals are
published every month or year informing businesses of the latest technology, business changes
and development within various companies. This allows them to remain competitive in both a
domestic and international market by selecting and bidding on contracts or acquiring
subsidiaries around the world.
ASSIGNMENT INFORMATION 15%
As a business professional the expectation is to be up to date on information in a global market
place. This assignment requires you to complete the following report.
 -Identify 3 journals in your field ( Marketing, Accounting Financing, Banking 3 journal
are required to use within the report these are just examples)
- Briefly discuss the format, tone and readability of each journal only
- Which journals would be most useful to students entering the Business Communicating
Program?
 –Select One article to critique as part of your report (You need to use one from the 3 for
this area of the report)
 -After reading the case above, give a Informal Informational Memo Report
addressed to me (Marcia Gunter) from you (use your name).
 -Provide the relevant information stated in the case from the journals you have
selected.
 -Remember your goal is to investigate and inform, not necessarily to promote and
recommend.
 -provide a informational Memo Report to reflect your findings provide the information
you have collected on the 3 journals
 -Giving your findings in a clear and concise manner within the body of the report.
 Organize the report around the subject areas by using these HEADINGS shown below:
1. Introduction
2. Subject
3. Facts
4 Data
APA In -Text citation required when using secondary sources to report your findings
KEY FACTORS TO LOOK AT IN THE CASE
 Address the main subject of the Memo
 Organize the most important points from the case before you begin writing
 Address the subject of the Memo (in the subject line as well as the opening
sentence)
 The use of the 5 W’s will assist you to organize the information from the case
 Remember to provide a MEMO format for the assignment
What is an Informational Report?
The informational report is an Informal Report which requires information, understanding and
facts within your report.
This type of report does not provide data analysis or recommendations; when providing the
layout for this report it should reflect the 4 areas shown above (under your task for the
assignment) upon completion.
YOU WILL BE GRADED IN THE FOLLOWING AREAS FOR YOUR REPORT
 Format/ spacing/subject line
 Opening, body, closing
 Organization
 Clarity and conciseness
 Quality of content
 Language & tone
 Grammatically constructed sentences
 The rubric sheet for this assignment is shown on Blackboard with explanation and
breakdown of the areas above.